Re: How big was Ultimate Warrior in his prime?
From a UK perspective, he was as big as Hogan and The British Bulldog but for slightly different reasons. When watching as a kid, I used to judge people by whether my dad and nan knew who they were. My dad hated wrestling and my nan secretly loved it. If they reacted to someone the same way I judged them as "big" and my dad hated the Warrior. It was the rope shaking he used to moan about, and the clotheslines that didn't actually hit anything. My nan would always make a cuppa when he came on calling him "mentally ill".
Basically he was where CM Punk is now... Not in terms of ability, but all over the merch of the day from WM6 onwards. Before then not so much, he had pride of place on that old NES video game, the sticker books, much moreso than Hogan did at the time. Hogan was the Cena, Punk the Warrior and Savage the Orton.