How many people have talked up the lack of ratings during CM Punk's reign.
You do realise it takes more than 1 person to spike ratings? You have 2-3 hours of raw and Punk is on Raw for 15-25mins. Now if it was Punk on the screen for the full show then it would be his fault but he's not.
Do you think more people would watch Raw than before because he's champion? You see the same amount of CM Punk as you would if he wasn't champion. What difference does the title make?
Do you think ratings will spike if Cena wins the title? You'll still see the same amount of Cena on screen as you would now. Nothing changed by who holds the championship.
A good show of 3 hours = ratings
Good booking = ratings
Good angles = ratings
1 man appearing for 25mins= irrelevant