Re: How big was Ultimate Warrior in his prime?
For a short time The Ultimate Warrior was as big a star as Hulk Hogan although he didn't crossover into the mainstream on the same level but as far as the wrestling industry was concerned he was as big and a HUGE draw. I've always compared Goldberg to The Ultimate Warrior in that for a very short time both were HUGE draws and major stars that rivalled the biggest stars ever but both overrate their impact on the business and could have been bigger stars if not for their ego.
In his first run in WWE the feuds The Ultimate Warrior had with Hulk Hogan, Randy Savage, The Undertaker and Rick Rude are legendary and were among the best ever at the time they happened but his second run could have realistically seen him become an even bigger star as Hulk Hogan wouldn't have been around for long. Once he returned at WrestleMania 8 the plans were to build towards putting The Ultimate Warrior on top as THE main man in WWE and the one the company was built around despite what Bret Hart will say.
Unfortunately it never worked out and The Ultimate Warrior was gone within six months of his return and Vince McMahon decided to go with smaller wrestlers on top because of the steroid scandal and wanting to expand into other countries which saw Bret Hart pushed as the top babyface. His third run was never going to work because too much time had passed and WWE had gotten used to wrestlers who were real like Shawn Michaels, Bret Hart, Scott Hall, Kevin Nash and Owen Hart rather than the larger than life cartoon characters of the previous era and The Ultimate Warrior simply didn't fit in.