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post #5757 of (permalink) Old 09-05-2012, 09:59 PM
Join Date: Apr 2012
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

WWE Raw on Labor Day Monday, September 3, 2012 scored a 2.83 rating for all three hours, down 10 percent from a 3.14 rating the previous two weeks. It was the lowest overall rating since May 28.

The standard two-hour rating was a 2.85 rating, which was the result of the final hour (not the new first hour) dragging down the overall rating.

- Raw averaged 4.20 million viewers for all three hours, which was the second-fewest of the 3-Hour Raw era. Again, the average was dragged down by the final hour (as opposed to the new first hour).

The final hour averaged a year-low 3.91 million viewers. The score was lower than the final hour of the May 28 episode (against the NBA Playoffs and Hatfield & McCoy combo) and the January 9 episode (against the BCS National Title game). The previous final-hour-low was 3.85 million viewers on November 7, 2011.

The hour-by-hour break down of Raw was 4.31 million first hour viewers, 4.40 million second hour viewers, and a steep decline to 3.91 million third hour viewers.

- Externally, Raw's final hour was opposed by a down-to-the-wire conclusion to ESPN's college football game, which averaged 4.30 million viewers overall, two episodes of "Pawn Stars" on History, and a TNT drama, "Perception," which outdrew Raw.

As a result, Raw ranked #5 in overall viewers Monday night. Raw did rank #1 in key male demographics despite significant drop-offs in adult male viewers compared to last week.

Raw's m18-34 rating was down three-tenths of a rating compared to last week, the m18-49 rating was down nearly three-tenths, and males 12-34 was down one-and-a-half-tenths. Meanwhile, the unpredictable teen males 12-17 rating swung up three-tenths after swinging down five-tenths the previous week.
Like I noted before, the extra hour is hurting the third hour viewership. This is probably the new pattern WWE are looking at for rest of the year, until RTWM begins next year.
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