Originally Posted by Starbuck
just general heel 'I'm better than you,' speak.
That's the problem, they've made the angle in such a way that people understand Punk has legitimate gripes, they don't discredit whatever he says as casual boasting, people actually acknowledge what he says.
Anyway, damage has been done, now everybody officially knows the real position of the WHC. They'll mostly forget this ever happened.
WWE's advertisement for smackdown will now be 'tune in people, to see the non important champion beat xyz to remain irrelevant' thats a ratings draw right there, especially for an already weak show.