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post #11 of (permalink) Old 08-20-2012, 04:13 PM
Cutting a Shoot Promo To Get Over
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Re: How to improve SmackDown!?

The only way for WWE to improve Smackdown is to have a completely different viewpoint of the show. Smackdown has a completely unorginized roster. It's the B-show, but there's more to that label.

If a wrestler is new to the roster and placed on Smackdown, his best bet is to get some exposure and then move to Raw full time. Raw is the end goal as it's the only place you are going to have a meaningful career. If you are a veteran (and by that I mean more than 2 years on roster) and a Smackdown regular without significant time on Raw, WWE doesn't care about you in the long run. WWE sees enough value to keep you on roster, but not enough to have a significant role in the company. There are a few exceptions. WWE obviously cares about Sheamus, Del Rio, and Orton. They probably care about Barrett. But these men are also involved in significant segments on Raw also. The rest of the veterans are screwed and Smackdown is their end point.

Moving the roster around or utilizing them better will make a better Smackdown product, but it will not likely do anything to significantly change their position in the WWE. Real change and improvement will only happen with a significant change in how Smackdown is perceived.
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