Originally Posted by GOON
It's not about the Heat winning a championship. It's about Lebron getting his ring. Stern cannot allow one of his biggest stars to be ringless any longer.
Lebron is just as hated as he is liked, if not more. People would be more satisfied with him losing than the refs letting the Heat win, actually that would be bad for business as it would turn people away from the sport. If Stern wanted to make the smart business decision he would cause the refs to make the Heat lose.