Originally Posted by Cena's 1# Hater
He doesn't give a shit. The Miami Heat are not a large market team. They had to practically beg the fans to attend games. The NBA loses no money if the Heat lose. Most of the people that will watch are only doing so for the Heat to lose anyways.
It's not about the Heat winning a championship. It's about Lebron getting his ring. Stern cannot allow one of his biggest stars to be ringless any longer.