Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)
^ Its not really surprising and I think this past year with Punk was a great example of this. Ultimately its the face characters that make money for the WWE (or at least thats the way it looks) but in my mind the most important guys on the roster are the HEELS. b/c without a "bad guy" that people care about to conquer the face is just not as interesting. When Punk's feuds were with ADR and Miz they didn't really do that great.
Example part of Austin being SO GREAT was b/c he had Vince McMahon and then HHH as his "bad guys" to conquer. And now for w/e reason Ace is OVER as a heel and in turn the programs hes involved in will garner more attenion from the audience as they audience is invested in seeing him "conquered"