Raw on 4/9 did a 3.10 rating and 4.29 million viewers. The show was third for the night on cable. The show did a 2.4 in Males 12-17, 2.7 in Males 18-49, 1.0 in Girls 12-17 and 1.1 in Women 18-49 with a 69.3% male skew. It was down 21% from the 5.46 million viewers of the week after Mania show last year, and last year there was no bombshell along the lines of the Brock Lesnar return on the night after Mania show.
In the segment-by-segment, Brodus Clay & Santino Marella vs. Dolph Ziggler & Jack Swagger lost 99,000 viewers.
Backstage with Laurinaitis with Miz an Cena, Marella looking for the Three Stooges and R-Truth vs. Cody Rhodes gained 255,000 viewers.
Lord Tensai vs. Yoshi Tatsu lost 415,000 viewers.
The mic work between C.M. Punk and Chris Jericho in the top of the hour segment gained 379,000 viewers to a 3.19.
Punk vs. Henry and the post-match with Jericho pouring beer all over Punk, as well as the quick Del Rio vs. Ryder match lost 169,000 viewers.
The Three Stooges in-ring segment lost 240,000 viewers and was the low point of the show at 2.90.
The Brock Lesnar interview gained 423,000 viewers.
And the Cena vs. Otunga match with Lesnar run-in gained 301,000 viewers, which is a very weak overrun number, finishing at 3.42.
Viewers were down 10% compared to last week and very slightly lower than the other shows of the past month. For whatever reason, the Mania build is not resulting in audience build this year. Again, I don’t believe that indicates a bad buy rate because we’ve seen over the years a lack of correlation between ratings and subsequent buy rates. But for a company that rests so much on ratings, this number two weeks out from Mania on a show so loaded with the old stars has to be frustrating. The same show two weeks out from Mania last year, where Rock wasn’t there live, did a 3.35 rating and 5.13 million viewers.
this actually mean that the rock promo gained atleast 600,000 viewers because forsure santino vs otunga lost atleast 450,000 + what kane and show lost
but maybe i got it wrong
Well it can be.But then again we can say that for any segment that loses viewers as we only have ratings for quarters and a there can be many segments in one Quarter.
Viewership dropping by 10% is just...I don't even know what it is tbh. I think this is just going to end up being one big anomaly. Ratings going in with so much star power doing horrible numbers yet the actual event probably breaking records. There's no other explanation for it other than WTF lol. Still the HIAC and Rock/Cena are the only things that are able to gain in viewers but it was nothing all too great this time around.
How many weeks in a row are these segments breakdown reports going to keep saying that the gain for the 10 PM slot was a weak gain for that slot (outside of the one week it gained 800,000 for the HHH/Taker/HBK stuff) before they jsut start to realize thats the new "norm" for that quater?
As for the segment breakdown, not really surprising that Rock/Cena and HHH/Taker/HBK stuf are the only quarters that gained b/c thats really the only programs the WWE has made seem matter.
But they will still get 1 million buys + for WM EASILY.
There are SO many WWE marks out there who will pay for whatever shit Vince throws at them just because it has a WWE logo on it, you could have a toad vs a badger for the main event and you would still get 500k+ buying it, just out of habit.
The only reason WWE is still making money is because of their legions of marks who will literally never stop watching, and never stop ordering PPVs, no matter how bad it gets, and see WWE as pro wrestling, not just a pro wrestling company.
The following the company gained during the attitude era has pretty much ensured they can put on any old shit and always make money, those people will always be there .
Ratings dont mean half as much for WWE as they used to when WCW was around.
They went up by ten thousand viewers. For your go-home show to WrestleMania, that's alarmingly poor. And the year-on-year comparisons look embarrassing:
I dont think they are going to do a million buys. Dave Meltzer keeps pushing this notion that Ratings do not reflect the PPV buyrates but i really dont agree with him on this. Poor ratings shows the lack of interest from the casual fans.
They are banking on the youtube friday thing and the week long special.
No wonder they kept saying they were gonna hit 1.3million for this mania... Vince got some tricks up his sleeve
Don't forget UFC gets shit ratings and they get huge buys
WCW would get good ratings and do horrible buyrates
The Rock vs. Cena special did 2.13 million viewers. Shows of that type usually don't do giant numbers and it's more the idea of it swaying people to buy the show. It's roughly double what the best UFC shows of that type have done when it comes to ratings.
EDIT: WOW, that's actually a monstrous viewership for the special. Even if the RAW viewership was less then spectacular, glad to see people are at least interested in Rock/Cena (Y)
The ratings have been terrible for this RTWM, no two ways about it. I know buyrates and ratings aren't always correlated but when you have more than one million less viewers than you had the year before it doesn't look good for this year's number. I honestly think they will do less than a million buys globablly, the interest in the product just isn't there it seems
I think the ratings would of been way up if they held off announcing the Cena/Rock match for the year. Maybe announcing it with 6 weeks to go, that would of been a ratings spike.
But they have earned a ton of money off announcing it a year out, with record breaking ticket sales and a likely 1 million buys. So, they haven't lost.
Interesting numbers year by year. Last year of course had Rock when he was still red hot off his return, so the fact the second hour drew over 6 million shouldn't be surprising (also it was the Taker/HHH/HBK segment on that show that was great as well). I'm sure the 2010 show would've been a bit better without Impact being there, but this year there really is no excuse. I suppose the absence of Taker, HHH, and HBK hurt the overall rating a bit, but they didn't get anywhere near 5 million in either quarter. Though the Rock/Cena special doing well is a good sign, and perhaps they did over 5 million at the end, the overall number is definitely way too low for the final Raw before WM.
That was before WWE Creative had a chance to kill the angle.
WWE writers can suck the heat out of any angle.
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