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post #659 of (permalink) Old 01-22-2012, 02:59 PM
Asking SCOTT STEINER for Wrestling Advice
Join Date: Jul 2011
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Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)

Ratings matter. It's the primary basis that shows are renewed or cancelled on tv and it's the primary basis that companies use to decide where to place their tv adverstisements. I agree that what is considered a good rating now may not have been considered a good rating 15 or 20 years ago, mainly because of the wider range of options on tv due to cable. However, more options on tv, streaming or dvr doesn't explain the almost 20% drop in ratings on raw compared to last year. That technology was just as widespread last year. The ratings the last few months signal a loss of interest in the product
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