They need to care about the ratings in order to see if people are enjoying the product. Also, that way the networks would want them to stay on. Look what happened to WCW Monday Nitro. The ratings sucked balls and no one wanted to keep the show on the air and then it got bought out. I'm sure if RAW gets ratings that are in the low 2.0s, it will be mayhem and the WWE will have a tough time finding a network to be on.