Punk lost the title to Swagger.
Over the next 4 weeks they had those remarkable matches, and all 4 had either Swagger cheap shotting Punk, or attacking him afterwards. Only the last week Punk had enough and went up the ramp to fight. WWE officials stormed in to keep them apart but it didn't help...
Stupidly enough the PPV was Fatal4way, so we had Rey and Cena added to match without even being a part of the buildup or any other connection. Punk won as he put Cena through a table.
Afterwards Swagger was so mad that he demolished the announcers table, Cole stood up and was kinda protesting and Jack took him out
Next week it's tag match Punk & Swagger vs 2 SD! Superstars, William Regal and Heath Slater. Easy win for the first pair. After the match Punk extended his arm for a handshake and Swagger just slapped his hand fiercely and stormed out. Next thing I know, the new section says "Swagger embraced the fans" and turned face.
Luckily now that he's face he dropped from 1st-3rd contender into obscurity, and it look like it's Cena's turn for a shot at the title...