I love it.
WWE needs to start building up characters. People can have five star matches for days but if a character is absent, who cares (in terms of a general fan)? That's what got people like Ziggler, Barrett, Swagger, and Morrison stuck in the midcard for a while when people are saying they should be main eventing.
Again, sure it's silly but it's a character and Ryback has the tools to pull it off.
I'm just waiting for someone to be a Ken Shamrock clone and be just as badass as him since MMA is popular and all. Hell, even give him the epic song: