I love the viral stuff. That's why the AOTF angle is one of my faves of all time. It's awesome when the stories are being told through multiple different mediums, at once.
Peachchaos didn't really do justice to how long the Steen turn was teased for btw. He'd been pushing Generico around since...forever. Their team had a "big brother, little brother" dynamic. At one point they were, pretty much, a face/heel tag team, before patching things up, and then, eventually, BAM! Steen feigned retirement, worked everyone and turned.
The bookend chairshots are really important too. Starting and ending the initial Steen vs. Generico feud.
Don't know whether Truth Martini will stage a life intervention on Jacobs, Corino, Steen or anyone else yet. The HOT were tangled up with Generico, for the first half of this year, but they seem to have drifted away.
Quite a lot of detail to this and no-one has a clue where it's all going.